Chapter 4: Making Sites Usable and
Chapter 4: Making Sites Usable and Persuasive 91 remote testing are that it can be technically problematic (connectivity problems, slow applications), and those who are administering the test have limited or no visual feedback from the individual s face or physical demeanor. Usability testing is important for any major site. However, the way in which you achieve your test and apply results is going to vary greatly based on budget, project life cycle, and human resources. note For more information on the pros and cons of remote usability testing, see Experience remote usability testing, Part 1 at IBM developerWorks, www-106.ibm.com/developerworks/library/wa-rmusts1/. Another excellent article on the topic is Remote Online Usability Testing: Why, How, and When to Use It at Boxes and Arrows, a rich resource for those interested in real-world applications of usability techniques. Finally, to learn about usability-related Web sites, additional articles, and books, see Appendix C, Helpful Reading, Web Sites, and Resources. Summary The study of usability and user experience on the Web is so active an area that it s producing massive quantities of documentation, methodology, and testing techniques. The Web design field grows deeper by the day, partly due to the attention being paid to how users use the Web, why they use it, and how we can help them use it more effectively. Of course, a site can be extremely usable, but what good is usability without real content? Chapter 5 gives you a look at how to create and manage content, increasing your ability to persuade audiences and making their experience easy as well as rewarding.
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