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Creating and Ch5apter Managing Fantastic Content Secrets in This Chapter #64: Finding Your Voice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 #65: Clarifying Site Purpose . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 #66: Text and the Computer Screen . . . . . . . . . . . . . . . . . . . . . . . . . . 96 #67: Writing Effective Paragraphs . . . . . . . . . . . . . . . . . . . . . . . . . . . 99 #68: Varying Pace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 #69: Removing Extraneous Information . . . . . . . . . . . . . . . . . . . . . . . 102 #70: Using Tables to Organize Data . . . . . . . . . . . . . . . . . . . . . . . . . 102 #71: Using Lists to Simplify Ideas . . . . . . . . . . . . . . . . . . . . . . . . . . 104 #72: Using Headers Meaningfully . . . . . . . . . . . . . . . . . . . . . . . . . . 105 #73: Applying Style Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106 #74: Avoiding Problem Grammar . . . . . . . . . . . . . . . . . . . . . . . . . . . 107 #75: Understand Copyright! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107 #76: Extending Copyright with Creative Commons . . . . . . . . . . . . . . . . . 108 #77: Protecting Intellectual Property with Trademarks . . . . . . . . . . . . . . . 109 #78: The Role of Patents on the Web . . . . . . . . . . . . . . . . . . . . . . . . . 110 #79: What Is Digital Rights Management? . . . . . . . . . . . . . . . . . . . . . 110 #80: Exploring Content Management Systems . . . . . . . . . . . . . . . . . . . 111

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