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Sophisticated 1Cha1pter Visual Design in a Global Market Secrets in This Chapter #184: Visual Design and Site Intent . . . . . . . . . . . . . . . . . . . . . . . . . 272 #185: Defining and Maintaining Your Brand . . . . . . . . . . . . . . . . . . . . 272 #186: GIFs and JPEGs: Still Your Secret Graphic Weapon . . . . . . . . . . . . . 273 #187: Refinding the Lost Promise of PNG . . . . . . . . . . . . . . . . . . . . . . 276 #188: GIF Animation Do s and Don ts . . . . . . . . . . . . . . . . . . . . . . . . 278 #189: Image Maps: To Use or Not to Use . . . . . . . . . . . . . . . . . . . . . . 278 #190: Make the Most Out of Text-Based Type . . . . . . . . . . . . . . . . . . . . 279 #191: Combine Graphics and Markup for Effective Typography . . . . . . . . . 280 #192: What Is White Space and Why Do I Care? . . . . . . . . . . . . . . . . . . 280 #193: The Importance of Proximity . . . . . . . . . . . . . . . . . . . . . . . . . . 282 #194: There s No Such Thing as Web-Safe Color . . . . . . . . . . . . . . . . . . 284 #195: Making the Most Out of Web Color . . . . . . . . . . . . . . . . . . . . . . 285 #196: The Symbolic Meaning of Shapes . . . . . . . . . . . . . . . . . . . . . . . 287 #197: The Psychology of Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287 #198: Color and Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 288 #199: Color and Gender . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290 #200: Color Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290 #201: Exploring Scalable Vector Graphics . . . . . . . . . . . . . . . . . . . . . . 291

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