Chapter 14: Improving Site Ranking and

Chapter 14: Improving Site Ranking and Managing 357 have a search engine, that is). Many search applications provide reporting services so you can see your top requested searches and add terms to your meta element as necessary. Figure 14-1 shows a listing of search entries on Molly.Com. I can see that there are several instances of suitable terms to add to my meta element, such as php and css. Figure 14-1: Local searches assist me in matching common searches on my site to meta keywords for major search engine listings. Secret #231: Writing Effective meta Descriptions The next most common meta element to define is the site description. This is typically a short description of about 25 words that describes your site simply and effectively. Numerous search engines look to this data for help with categorizing a site. Consider the meta description that appears on my site:

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