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	<title>Web Page Design and Hosting</title>
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	<pubDate>Sun, 13 May 2012 20:30:41 +0000</pubDate>
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		<title>366 Part III: Designing Sites for Long-Term Success</title>
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		<pubDate>Sat, 10 Nov 2007 11:32:59 +0000</pubDate>
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	<category>Web Design</category>
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		<description><![CDATA[366 Part III: Designing Sites for Long-Term Success        Reporting. If you re buying ads, you re going to want regular,  comprehensive reports to see how the advertising is working. Similarly,  if you are hosting ads, you may want to track which ads seem to be  [...]]]></description>
			<content:encoded><![CDATA[<p>366 Part III: Designing Sites for Long-Term Success        Reporting. If you re buying ads, you re going to want regular,  comprehensive reports to see how the advertising is working. Similarly,  if you are hosting ads, you may want to track which ads seem to be  influencing your site visitors  behavior. Most companies offering  advertising also offer extensive reporting.    Cost. Web ads can vary greatly in cost and type. Research to decide  which advertising type is best for you.  Along with ad hosting services, you can also consider running your own ad server  software.  note  There are a large number of advertising services. The oldest and most well  known is DoubleClick (www.doubleclick.com/), whose site offers a lot of  helpful information covering a wide range of promotion and marketing for  Web sites.  For a good article on running your own ad server software, see  Evaluating  Ad Management Software  by Bruce Morris, at www.  webdevelopersjournal.com/articles/ad-management.html.   Secret #240: Add Sponsored Links  Sponsored linking is a phenomenon that staken off like crazy and seems to be one  of the few new ideas to hit Web advertising.  A sponsored link is a text link that can appear in the form of an ad or a simple link.  You pay for the sponsorship, and the link is then extremely well targeted to appear  on search engines or Web sites based on relevance. That relevancy seems to be a  key component of sponsored link popularity.  An excellent example of a sponsored link program is Google AdWords. Do any  search on Google and you ll wind up seeing several links on the top and to the  right side of the search results page. These are sponsored links, and if you compare  the topic of your search to the resulting links, you ll see that the relevancy is  pretty exacting. I put in the search term  dog breeds  and the sponsored links that  appeared were both for breeder directories.  You can purchase AdWords to run on Google (pricing structure is very sensible  and guided by your budget needs), or use Google sAdSense, which allows you to  build revenue by running others  ads on your site all targeted by relevance (see  the example in Figure 14-5).  note  To learn more about Google AdWords, see https://adwords.google  .com/select/. To read more about AdSense, see www.google  .com/adsense/.  For bloggers or other sites where a wide range of topics might be freely  discussed, this approach has been found to be controversial, largely due to  Google policy. If you d like to read about the controversy, see www.kottke  .org/03/10/google-adsense-sucks. The issues described pertain  specifically to personal blogs rather than professional sites, but it s always  good to be informed.  </p>
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		<item>
		<title>Chapter 14: Improving Site Ranking and</title>
		<link>http://www.webpage.totalroute.net/2007/11/09/chapter-14-improving-site-ranking-and-6/</link>
		<comments>http://www.webpage.totalroute.net/2007/11/09/chapter-14-improving-site-ranking-and-6/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 23:11:59 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
		
	<category>Web Design</category>
		<guid isPermaLink="false">http://www.webpage.totalroute.net/2007/11/09/chapter-14-improving-site-ranking-and-6/</guid>
		<description><![CDATA[Chapter 14: Improving Site Ranking and Managing 365  Site Type Promotional Possibilities  Dating site Romantic getaway contests, seasonal promotions for  Valentine s day, grand prizes for successful matches who  meet and marry  Weather Web site Weather trivia polls, seasonal promotions, such as  Sensational  Spring  or  Sizzling [...]]]></description>
			<content:encoded><![CDATA[<p>Chapter 14: Improving Site Ranking and Managing 365  Site Type Promotional Possibilities  Dating site Romantic getaway contests, seasonal promotions for  Valentine s day, grand prizes for successful matches who  meet and marry  Weather Web site Weather trivia polls, seasonal promotions, such as  Sensational  Spring  or  Sizzling Summer  promotions with contests and  prizes such as weather trivia and vacation getaways  The key is to match your promotions to your audience and product or service. This  is one part of promotions I really happen to like, because it can be great fun and  extremely creative to sit down with friends or team members and come up with  great ideas. Even if you re limited in budget, there s usually some way to provide  innovative, interactive contests and promotions that engage your clients.   Secret #239: Learn More About Web Ads  The controversy around Web ads rages on, and there remains very little real evidence  as to their success. Sometimes they are effective, sometimes not. The key  is to determine for your own site whether buying ads to promote your site or hosting  Web-based advertising as a means of enhancing revenue for your site is a  reasonable choice.  Some issues to consider include the following:    Ad placement. This issue refers to both cases of hosting ads, and buying  them. If you are hosting, you want to make clear which areas of your site  have ads, and how they will be managed. Similarly, research your  placement options if you are buying placement elsewhere.    Provision. Numerous vendors manage Web ads. Find one with a good  track record and good customer support.    Ad types. Whether buying or hosting ads, find out what kinds of ads are  considered conventional in terms of dimension, weight, location, and file  type (animated GIFs, rich media advertising via Flash).    Integration into design. If you are going to be placing ads on your site,  you ll want to successfully integrate them. Ads can be an eyesore but  they need to be placed so that your visitors can see them, or they re not  going to be worth much. You must find a balance. Fortunately, there are  some helpful conventions you can use, but knowing that you want to  support ads going into a design is a lot easier than trying to retrofit a  design around advertising. Ads are best managed earlier on in the site  design process or during a site redesign (see Chapter 15,  Dealing with  Growth and Redesign ).    How to manage ad code. If you are hosting ads on your site, the ad  management software or host that you choose is going to be sending you  the ad markup. Usually, this markup is filled with problem code, and as  you try to clean up your code, the frustration level can get a little out of  hand. Plan to test or research the actual code so you know what you re  getting into.  </p>
<p> Note: If you are looking for good and high quality web space to host and run your application check Lunarwebhost <a target="_blank" href="http://www.lunarwebhost.net">PHP Web Hosting</a> services
</p>
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		<title>364 Part III: Designing Sites for Long-Term Success</title>
		<link>http://www.webpage.totalroute.net/2007/11/09/364-part-iii-designing-sites-for-long-term-success/</link>
		<comments>http://www.webpage.totalroute.net/2007/11/09/364-part-iii-designing-sites-for-long-term-success/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 12:36:09 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
		
	<category>Web Design</category>
		<guid isPermaLink="false">http://www.webpage.totalroute.net/2007/11/09/364-part-iii-designing-sites-for-long-term-success/</guid>
		<description><![CDATA[364 Part III: Designing Sites for Long-Term Success      to those readers as a means of rewarding their ongoing loyalty and interest in  my work. Figure 14-4 shows a significant spike in site visits after a newsletter  campaign.  Figure 14-4: A spike in site visits occurred after a [...]]]></description>
			<content:encoded><![CDATA[<p>364 Part III: Designing Sites for Long-Term Success      to those readers as a means of rewarding their ongoing loyalty and interest in  my work. Figure 14-4 shows a significant spike in site visits after a newsletter  campaign.  Figure 14-4: A spike in site visits occurred after a newsletter campaign.   Secret #238: Run Regular and  Seasonal Promotions  To create interest in your site and brand or build personal relationships, regular  promotions can really help. People like getting a break, or even better, free stuff.  Depending upon what you re promoting and to whom, the type of promotions you  want to run will vary. Table 14-2 describes several scenarios and suggestions for  regular and seasonal promotions.  Table 14-2: Regular and Seasonal Promotion Ideas  Site Type Promotional Possibilities  DJ Web site CD giveaways, trivia contests with prizes, show  ticket giveaways, yearly concern promotion event.  Heart disease information  Web site  Health-related book giveaways, monthly promotions  for  heart health,  healthy cooking recipe contests,  exercise equipment promotions, discount vouchers  for healthy heart testing  </p>
<p> Note: If you are looking for good and high quality web space to host and run your application check Lunarwebhost <a target="_blank" href="http://www.lunarwebhost.net">Java Web Hosting</a> services
</p>
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		<title>Chapter 14: Improving Site Ranking and</title>
		<link>http://www.webpage.totalroute.net/2007/11/08/chapter-14-improving-site-ranking-and-5/</link>
		<comments>http://www.webpage.totalroute.net/2007/11/08/chapter-14-improving-site-ranking-and-5/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 01:09:57 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
		
	<category>Web Design</category>
		<guid isPermaLink="false">http://www.webpage.totalroute.net/2007/11/08/chapter-14-improving-site-ranking-and-5/</guid>
		<description><![CDATA[Chapter 14: Improving Site Ranking and Managing 363   Secret #237: Use Opt-In E-mail Newsletters  to Drive Traffic  Despite the scourge of spam and viruses that have hit e-mail users in the past  years, e-mail remains the killer application. E-mail newsletters are undeniably  powerful tools to build audience and encourage [...]]]></description>
			<content:encoded><![CDATA[<p>Chapter 14: Improving Site Ranking and Managing 363   Secret #237: Use Opt-In E-mail Newsletters  to Drive Traffic  Despite the scourge of spam and viruses that have hit e-mail users in the past  years, e-mail remains the killer application. E-mail newsletters are undeniably  powerful tools to build audience and encourage real relationships between you  and your site visitors and customers.  The key to avoiding guerrilla tactics in e-mail advertising is to make all e-mail  newsletters optional. You will have people opt in mostly via your Web site, which  means they have to get to your Web site in the first place. Once visitors do opt in,  you can begin building a personal mailing list, which in turn encourages return  visits to your site.  tip  There are numerous directories to which you can post announcements about  new e-mail lists. These directories can be helpful because they provide a  means of getting interested readers and promoters together.  Some of the important factors to consider when initiating opt-in e-mail newsletters  are as follows:    What are the specific results you want from the e-mail? (Sales? More  eyes on your site?)    Do you want to offer HTML e-mail? Many e-mail experts say that HTML  e-mail is the only way to go, but HTML e-mail may be problematic or  undesirable for certain audiences.    What kind of content are you going to offer (such as articles, reviews of  products, tips and tricks, interviews, and polls)?    How long will your newsletter be? Most e-mail experts say that keeping  content short and to the point wins the day.    How often will you send the newsletter out to subscribers?  note  Most e-mail newsletter services offer reasonably priced assistance for  managing HTML versus text e-mail, tracking e-mail responses, statistics,  demographics, and additional helpful tools that you can use to increase your  awareness of how well your e-mail campaign is working.  Experts do suggest that you spend time creating a plan to start e-mail newsletters,  and also build in a way to assess how effective your plan is working. This way, you  can adjust to the needs of your audience as time goes on.  tip  Generally speaking, you should send your e-mails during the week. Some  studies suggest that most people open newsletters between Tuesday and  Thursday. While weekends are often considered bad times to send  newsletters, it really will depend upon your audience. If you are selling sports  products, movies, or other recreational products, the weekend might be the  perfect time to grab some attention.  I have an opt-in newsletter on my site, and I have several thousand people on that  list. One of the things I do regularly is to focus special promotions and giveaways  </p>
<p> Note: If you are looking for good and high quality web space to host and run your application check Lunarwebhost <a target="_blank" href="http://www.lunarwebhost.net">Cheap Web Hosting</a> services
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		<title>362 Part III: Designing Sites for Long-Term Success</title>
		<link>http://www.webpage.totalroute.net/2007/11/08/362-part-iii-designing-sites-for-long-term-success/</link>
		<comments>http://www.webpage.totalroute.net/2007/11/08/362-part-iii-designing-sites-for-long-term-success/#comments</comments>
		<pubDate>Thu, 08 Nov 2007 15:23:12 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
		
	<category>Web Design</category>
		<guid isPermaLink="false">http://www.webpage.totalroute.net/2007/11/08/362-part-iii-designing-sites-for-long-term-success/</guid>
		<description><![CDATA[362 Part III: Designing Sites for Long-Term Success      The better you manage to drive people to purchase products via your affiliate  program, the more money you can make.  For example, for computer book authors, affiliate programs can make a lot of sense.  All books I ve written [...]]]></description>
			<content:encoded><![CDATA[<p>362 Part III: Designing Sites for Long-Term Success      The better you manage to drive people to purchase products via your affiliate  program, the more money you can make.  For example, for computer book authors, affiliate programs can make a lot of sense.  All books I ve written can be linked from my site to an affiliate such as Amazon.  Therefore, not only do I get the royalties I mdue from each sale, but I also make a  percentage, boosting my earnings a little bit.  There are pros and cons to affiliate programs, just as with anything. I used to  manage an affiliate program on my Web site, but eventually took it off because I  was getting far too many queries personally. Amazon is better equipped to provide  wide-scale customer service and keep information up-to-date than I am without a  concentrated effort. For me, the cons outweighed the pros.  Table 14-1 shows some of the pros and cons to consider before jumping into an  affiliate program.  Table 14-1: The Pros and Cons of Affiliate Programs  Pros Cons  You have very little overhead in  day-to-day management of business  logistics and inventory  No hands-on control over product  quality, shipping and delivery, and  other logistics, yet you may be held  accountable by your clients anyway  You can focus on one thing marketing  your product via your Web site  Affiliates do not provide any marketing  assistance for the most part. You have  to sell the goods. So, unless you are a  born salesperson or have a good one  on your team, an affiliate program  might not be in your best interest  You ll learn a lot about selling products  online! This makes affiliate programs a  good way for many folks to get started  in e-commerce  You may become so locked in to the  learning curve involved with managing  your program and Web site that you  neglect other important aspects of  Web site and product promotion  You make money You could make more money in some  instances by not relying on an affiliate,  who may take as much of 50 percent  of your gross sales  You have autonomy to design and  develop your site and display your  products as you see fit. If you do this  very well, you may end up with great  leverage against your competitors  You are relying on another company  to pay you. Payments can take time,  rates can change, and you don t have  much recourse except to stop the  affiliate program  The most important issue is to be sure the affiliate program with which you are  working is on the up-and-up. Check with other people who have used the service,  and you can even find out where the company resides, whether it is licensed, and  so on.  note  You may be able to check with the local consumer office or chamber of  commerce to see if any complaints have been lodged against the company.  </p>
<p> Note: If you are looking for good and high quality web space to host and run your application check Lunarwebhost <a target="_blank" href="http://www.lunarwebhost.net">Linux Web Hosting</a> services
</p>
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		<title>Chapter 14: Improving Site Ranking and</title>
		<link>http://www.webpage.totalroute.net/2007/11/08/chapter-14-improving-site-ranking-and-4/</link>
		<comments>http://www.webpage.totalroute.net/2007/11/08/chapter-14-improving-site-ranking-and-4/#comments</comments>
		<pubDate>Thu, 08 Nov 2007 05:26:20 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
		
	<category>Web Design</category>
		<guid isPermaLink="false">http://www.webpage.totalroute.net/2007/11/08/chapter-14-improving-site-ranking-and-4/</guid>
		<description><![CDATA[Chapter 14: Improving Site Ranking and Managing 361   Secret #235: Solicit Reciprocal Links  The more people link to your site, the more  important  that Web address will  appear to many search engines, with the site ranking improving based on its popularity.  This is called reciprocal linking.  One [...]]]></description>
			<content:encoded><![CDATA[<p>Chapter 14: Improving Site Ranking and Managing 361   Secret #235: Solicit Reciprocal Links  The more people link to your site, the more  important  that Web address will  appear to many search engines, with the site ranking improving based on its popularity.  This is called reciprocal linking.  One scam you should be aware of is that some SOEs and marketing firms will try  to convince you that you need to populate  entry  pages pages that link to your  Web site on other Web servers to increase links to you, thereby boosting your  rank by tricking search engines into thinking that relevant Web pages have links  to your site.  The best way to increase linking to you is to solicit it especially from relevant and  related Web sites. For example, the more Web sites related to Web development,  Web design, and computer book topics that I have linked to molly.com, the better  my ranking is going to be.  You can increase linking a number of ways beyond frank solicitation. Today s  Weblog software can be applied to businesses too, adding features with rolling   blogrolls  links to related sites. For topically related sites, there are often  Webrings groups of related sites with links from one to the next and these can  be a great way to drive traffic to your sites.  I ve added my Web site to a number of rings in the past few years and have been  astonished at the resulting increase in visitors to my site.Webrings are grouped by  like interest (or geography, such as  Tucson Web sites ), so the people who come  to your site as a result are likely going to have a pre-existing interest or need that  your site can accommodate.  tip  Do a search for <yourtopic webring> on any search engine and you ll  probably find an assortment of Webrings related to your topic, too.  If for some reason you do decide, or are told, that you need to research SOEs or  other groups that can assist you with linking strategies, be as careful as you can  to check out who you are working with. Who knows, you might be surprised and  actually find someone who will help you with resources and actually contribute to  your goals, but again, the likelihood of that is very low.   Secret #236: Consider Affiliate Programs  If it s appropriate for your site, you may wish to consider affiliate programs. Amazon. com offers the most famous of these programs.  Here s how affiliate programs work. You create coded links on your own site of  recommended products, sign up for the affiliate program to get the various coded  links you llneed, and then you will receive a percentage of money from any affiliate  sales.  </yourtopic></p>
<p> Note: If you are looking for good and high quality web space to host and run your application check Lunarwebhost <a target="_blank" href="http://www.lunarwebhost.net">Linux Web Hosting</a> services
</p>
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		<title>360 Part III: Designing Sites for Long-Term Success</title>
		<link>http://www.webpage.totalroute.net/2007/11/07/360-part-iii-designing-sites-for-long-term-success/</link>
		<comments>http://www.webpage.totalroute.net/2007/11/07/360-part-iii-designing-sites-for-long-term-success/#comments</comments>
		<pubDate>Wed, 07 Nov 2007 19:19:00 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
		
	<category>Web Design</category>
		<guid isPermaLink="false">http://www.webpage.totalroute.net/2007/11/07/360-part-iii-designing-sites-for-long-term-success/</guid>
		<description><![CDATA[360 Part III: Designing Sites for Long-Term Success        Tucson golf course properties    retirement    retirement neighborhoods.  Naturally, all these keywords and terms should be included in your keyword meta  element, too.   Secret #234: Keeping URLs Short  and Relevant [...]]]></description>
			<content:encoded><![CDATA[<p>360 Part III: Designing Sites for Long-Term Success        Tucson golf course properties    retirement    retirement neighborhoods.  Naturally, all these keywords and terms should be included in your keyword meta  element, too.   Secret #234: Keeping URLs Short  and Relevant  This is a topic that spopped up throughout the book, and for good reason. Whether  you re approaching it from the perspective of information architecture, usability,  or ranking and promotions, the shorter and more logical your Web site address is,  the easier it s going to be to promote and to catalog.  For example, www.molly.com/books/ is going to be a fairly easy URL to promote,  whereas www.readallofmollysbooks.com/ is going to have numerous pitfalls.  So, keep URLs as short and sweet as you possibly can.  tip  It s also highly recommended that when you have a www within your domain  name that a visitor is able to resolve your site with or without the initiating   www  www.molly.com and molly.com resolve to the same location.  Another problem with URLs and promotion is dynamically created URLs or those  that display a session ID.  Consider the following URL, a real URL to an article of mine:  http://www.informit.com/content/index.asp?product_id={F41929EF-  0DCC-444C-AE9C-EA20A98C3853}&#038;session_id={6C98C46C-F571-4647-890DAB05E18223DD}  Anyone who takes this URL and copies it into their browser window may encounter  problems when the browser tries to resolve to the correct page. The reason  is due to the session ID being added to the URL. That ID is specific to my  session, not yours, and will cause problems when another person tries to resolve  the URL.  ExperiencedWeb developers and programmers will know that they should remove  the session ID, but these issues can and should be dealt with on the server-side.  URLs of this nature go against most usability guidelines and cause serious problems  when it comes to trying to promote specific pages within Web sites.  note  Did you catch the other problem with the extended URL? If you drop it as is  into an XHTML document, it will not validate unless you escape the  ampersand within the URL.  </p>
<p> Note: If you are looking for good and high quality web space to host and run your application check Lunarwebhost <a target="_blank" href="http://www.lunarwebhost.net">Unix Web Hosting</a> services
</p>
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		<title>Chapter 14: Improving Site Ranking and</title>
		<link>http://www.webpage.totalroute.net/2007/11/07/chapter-14-improving-site-ranking-and-3/</link>
		<comments>http://www.webpage.totalroute.net/2007/11/07/chapter-14-improving-site-ranking-and-3/#comments</comments>
		<pubDate>Wed, 07 Nov 2007 09:04:31 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
		
	<category>Web Design</category>
		<guid isPermaLink="false">http://www.webpage.totalroute.net/2007/11/07/chapter-14-improving-site-ranking-and-3/</guid>
		<description><![CDATA[Chapter 14: Improving Site Ranking and Managing 359  Bad example:
Welcome!
  Good example:
Welcome to Tucson Homes, Tucson&#8217;s Luxury Real Estate Site
  tip  Sprinkling keywords liberally throughout all headers is helpful. Just be sure  you aren t going overboard to the point of losing the real meaning in your  headings.  [...]]]></description>
			<content:encoded><![CDATA[<p>Chapter 14: Improving Site Ranking and Managing 359  Bad example:<br />
<h1>Welcome!</h1>
<p>  Good example:<br />
<h1>Welcome to Tucson Homes, Tucson&#8217;s Luxury Real Estate Site</h1>
<p>  tip  Sprinkling keywords liberally throughout all headers is helpful. Just be sure  you aren t going overboard to the point of losing the real meaning in your  headings.   Secret #233: Using Keywords in Text  After looking at headings, many search engines will begin grabbing your text  for descriptions. For sites that aren t built structurally and use tables for content,  you re really playing Russian roulette trying to assume which content the engine  will grab.  However, if you are following well-structured markup practices, the first place most  engines will look after headings is text formatted as being a paragraph. So, when  you are preparing your content for the Web, be sure that there are plenty of keywords  worked into your content, again following a balanced approach where you  are enhancing the keyword count but not diminishing the content s importance.  Here s a welcome paragraph on a client sWeb site:  I specialize in luxury homes in the Tucson foothills and  University of Arizona area. I am also very knowledgeable about  Tucson golf course properties and retirement neighborhoods. My  business has been built by personal referrals, so I&#8217;m looking  forward to getting to work with you.  Note some of the powerful keywords and combinations in use:    luxury    luxury homes    homes    Tucson    Tucson foothills    foothills    University    University of Arizona    Arizona    Tucson golf    Tucson golf course    golf    golf course    golf course properties  </p>
<p> Note: If you are looking for good and high quality web space to host and run your application check Lunarwebhost <a target="_blank" href="http://www.lunarwebhost.net">PHP Web Hosting</a> services
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		<title>358 Part III: Designing Sites for Long-Term Success</title>
		<link>http://www.webpage.totalroute.net/2007/11/06/358-part-iii-designing-sites-for-long-term-success/</link>
		<comments>http://www.webpage.totalroute.net/2007/11/06/358-part-iii-designing-sites-for-long-term-success/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 21:34:55 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
		
	<category>Web Design</category>
		<guid isPermaLink="false">http://www.webpage.totalroute.net/2007/11/06/358-part-iii-designing-sites-for-long-term-success/</guid>
		<description><![CDATA[358 Part III: Designing Sites for Long-Term Success      Now look at Figure 14-2, which is an exact reproduction of the search results found  on such search engines as Excite, MSN, and AltaVista.  Figure 14-2: An example of how a wide number of major search engines implement  the [...]]]></description>
			<content:encoded><![CDATA[<p>358 Part III: Designing Sites for Long-Term Success      Now look at Figure 14-2, which is an exact reproduction of the search results found  on such search engines as Excite, MSN, and AltaVista.  Figure 14-2: An example of how a wide number of major search engines implement  the meta description.  As you can see, the search engine has catalogued my description. Without an  effective description in place, you may end up with other components falling into  the ranking first, as shown in Figure 14-3.  Figure 14-3: Without a meta description in place, the navigation appears before any  discernable content.  Follow these general guidelines when creating descriptions:    Include a  call to action  that encourages users to select your site. This  will vary depending on the product and services you want. My  description might be more effective if I used this approach, which might  read  Visit Molly E. Holzschlag and learn the most current topics and  techniques in Web design.     Be brief. Stick to 25 words or less.    Be clear and meaningful.  Beautiful Web sites  doesn t mean much,  really. Follow that link and you might find a site designer, or someone s  personal list of favorite sites.  tip  Including top-level meaningful keywords in your description is a helpful way  of improving your document s keyword optimization.   Secret #232: Using Targeted Words  in Headers  Not too long ago, many major search engines began looking at content either right  away, or after grabbing a meta description (should one exist). H1 level headers get  a lot of attention from many engines, because from a structural standpoint they  are meant to describe the most important topic on the page.  Once again, in the frenzy to increase ranking, suddenly pages were appearing with  multiple H1 headers packed with keywords. This practice is not only considered  bad form and just plain rude, but it doesn t sit too well with those search engines  using it as a legitimate means of addressing descriptions.  But the proper use of H1 elements can still help. That means one H1 element per  page, tops. Add your keywords in an appropriate and clear manner, and you re  helping everyone, not just the site s potential rank.  </p>
<p> Note: If you are looking for good and high quality web space to host and run your application check Lunarwebhost <a target="_blank" href="http://www.lunarwebhost.net">Linux Web Hosting</a> services
</p>
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		<title>Chapter 14: Improving Site Ranking and</title>
		<link>http://www.webpage.totalroute.net/2007/11/06/chapter-14-improving-site-ranking-and-2/</link>
		<comments>http://www.webpage.totalroute.net/2007/11/06/chapter-14-improving-site-ranking-and-2/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 11:27:18 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
		
	<category>Web Design</category>
		<guid isPermaLink="false">http://www.webpage.totalroute.net/2007/11/06/chapter-14-improving-site-ranking-and-2/</guid>
		<description><![CDATA[Chapter 14: Improving Site Ranking and Managing 357  have a search engine, that is). Many search applications provide reporting services  so you can see your top requested searches and add terms to your meta element  as necessary.  Figure 14-1 shows a listing of search entries on Molly.Com. I can see that [...]]]></description>
			<content:encoded><![CDATA[<p>Chapter 14: Improving Site Ranking and Managing 357  have a search engine, that is). Many search applications provide reporting services  so you can see your top requested searches and add terms to your meta element  as necessary.  Figure 14-1 shows a listing of search entries on Molly.Com. I can see that there  are several instances of suitable terms to add to my meta element, such as  php   and  css.   Figure 14-1: Local searches assist me in matching common searches on my site to  meta keywords for major search engine listings.   Secret #231: Writing Effective  meta Descriptions  The next most common meta element to define is the site description. This is  typically a short description of about 25 words that describes your site simply and  effectively.  Numerous search engines look to this data for help with categorizing a site. Consider  the meta description that appears on my site:  <meta name="description" content="I'm Molly E. Holzschlag, and  this Web site shares my Web development work and personal  thoughts." />  </p>
<p> Note: If you are looking for good and high quality web space to host and run your application check Lunarwebhost <a target="_blank" href="http://www.lunarwebhost.net">Unix Web Hosting</a> services
</p>
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