http://www.webpage.totalroute.net Blog About Web Page Design and Development Tue, 20 Jul 2010 15:12:24 +0000 http://backend.userland.com/rss092 en 366 Part III: Designing Sites for Long-Term Success Reporting. If you re buying ads, you re going to want regular, comprehensive reports to see how the advertising is working. Similarly, if you are hosting ads, you may want to track which ... http://www.webpage.totalroute.net/2007/11/10/366-part-iii-designing-sites-for-long-term-success/ Chapter 14: Improving Site Ranking and Managing 365 Site Type Promotional Possibilities Dating site Romantic getaway contests, seasonal promotions for Valentine s day, grand prizes for successful matches who meet and marry Weather Web site Weather trivia polls, seasonal promotions, such as Sensational ... http://www.webpage.totalroute.net/2007/11/09/chapter-14-improving-site-ranking-and-6/ 364 Part III: Designing Sites for Long-Term Success to those readers as a means of rewarding their ongoing loyalty and interest in my work. Figure 14-4 shows a significant spike in site visits after a newsletter campaign. Figure 14-4: A spike in ... http://www.webpage.totalroute.net/2007/11/09/364-part-iii-designing-sites-for-long-term-success/ Chapter 14: Improving Site Ranking and Managing 363 Secret #237: Use Opt-In E-mail Newsletters to Drive Traffic Despite the scourge of spam and viruses that have hit e-mail users in the past years, e-mail remains the killer application. E-mail newsletters are undeniably powerful tools ... http://www.webpage.totalroute.net/2007/11/08/chapter-14-improving-site-ranking-and-5/ 362 Part III: Designing Sites for Long-Term Success The better you manage to drive people to purchase products via your affiliate program, the more money you can make. For example, for computer book authors, affiliate programs can make a lot of sense. ... http://www.webpage.totalroute.net/2007/11/08/362-part-iii-designing-sites-for-long-term-success/ Chapter 14: Improving Site Ranking and Managing 361 Secret #235: Solicit Reciprocal Links The more people link to your site, the more important that Web address will appear to many search engines, with the site ranking improving based on its popularity. This is ... http://www.webpage.totalroute.net/2007/11/08/chapter-14-improving-site-ranking-and-4/ 360 Part III: Designing Sites for Long-Term Success Tucson golf course properties retirement retirement neighborhoods. Naturally, all these keywords and terms should be included in your keyword meta element, too. Secret #234: Keeping ... http://www.webpage.totalroute.net/2007/11/07/360-part-iii-designing-sites-for-long-term-success/ Chapter 14: Improving Site Ranking and Managing 359 Bad example: Welcome! Good example: Welcome to Tucson Homes, Tucson's Luxury Real Estate Site tip Sprinkling keywords liberally throughout all headers is helpful. Just be sure you aren t going overboard to the point of ... http://www.webpage.totalroute.net/2007/11/07/chapter-14-improving-site-ranking-and-3/ 358 Part III: Designing Sites for Long-Term Success Now look at Figure 14-2, which is an exact reproduction of the search results found on such search engines as Excite, MSN, and AltaVista. Figure 14-2: An example of how a wide number of major ... http://www.webpage.totalroute.net/2007/11/06/358-part-iii-designing-sites-for-long-term-success/ Chapter 14: Improving Site Ranking and Managing 357 have a search engine, that is). Many search applications provide reporting services so you can see your top requested searches and add terms to your meta element as necessary. Figure 14-1 shows a listing of search entries on ... http://www.webpage.totalroute.net/2007/11/06/chapter-14-improving-site-ranking-and-2/